The Shift
Standing out starts with knowing who you are. The brands that connect with a new generation don’t simply change their appearance. They give people something to recognise, relate to and make their own. Crocs offers a useful lesson in turning a distinctive product into a distinctive identity.
The Strategy
What is UI Strategy?
"The better the user experience, the better your chances of capturing interest and driving conversions. The challenge? Given the scope and scale of addressing every potential website issue — and balancing the needs and wants of multiple users with different priorities — trying to create UX that’s everything to everyone often ends with the opposite result.UX strategy helps solve this issue by identifying which features impact overall user experience, which functions need the most improvement, and how current technology and budget limitations inform these needs.
In practice, UX strategy combines your business mission with your IT capabilities and your top user needs to help ensure you’re addressing the right concerns with the right resources.
UX Strategy Components
"This step is simple. You need to know your end goal before laying out your strategy. It comes down to knowing your target user and what you want to provide for them. With this knowledge, you can decide which parts of your site to put front and center.For example, your mission statement may be to create an intuitive and accessible forum to educate web developers. In this case, you’ll emphasize the courses you offer on the home page.
You may also make an interactive forum a prominent part of your site.
Innovation
"A good UX strategy is always evolving based on new technology and customer needs. Emphasize innovation within your company and never be satisfied with how things are.You can innovate your design by incorporating cutting-edge elements on your site. That may include animated elements, top-notch accessibility, and elements to keep up with the ever-changing world of SEO best practices.
Humour, confidence and a willingness to look different can become creative strengths when they are grounded in the product rather than added as decoration.
Customer Research
As with any product, everything starts with your customers. The great thing about UX strategy is that you can often collect real-time feedback by having a support desk. By analyzing the most common issues brought up by your customers, you will always be on top of customer pain points.
If you’re in the process of redesigning your website, you can gather a focus group to see the pain points users face today. You can then incorporate this feedback into your UX strategy for your relaunch.
Design
This should be self-explanatory. Your design should bring value to the customer, be visually pleasing, and complement your product. Here, you’ll focus on choosing the right color scheme, layout, fonts, and product images.If you’re not an expert, consider working with someone with a graphic design or web development background. You can also find inspiration in the examples we have chosen below.
Why UX Strategy Matters?
You’ve probably seen the often-referenced statistic that consumers will take their business elsewhere if sites don’t load within three seconds
While it remains a relevant metric — Google recently started factoring in page speed as part of their site ranking analysis — speed alone isn’t enough to deliver great UX.According to Google, the probability of a user bouncing increases 32% as page load time goes from one second to three seconds. However, of web designers, 73% believe that a non-responsive design is a top reason why visitors leave a website.Further, 49% of surveyed digital and marketing professionals cited improving their UX as their top priority in 2022. More than two-thirds of digital professionals say UX positively impacts customer satisfaction. Additionally, 62% say it improves brand perception.For business owners, the implication is clear: While page speed helps get users onto your site, it’s not enough to keep them. If pages don’t load properly, navigation is difficult, or ads are overwhelming, any goodwill you’ve built from quick loading times vanishes almost instantly.Combined with rapidly-changing consumer behavior — such as the move to mobile-first connections and the desire for seamless customer service across multiple channels — the experience becomes the defining factor in site success.Put simply? If you want to make more sales and increase customer loyalty, you need a strong UX strategy.
Solving for UX Strategy
The world of UX is ever-changing, and it’s impossible to fully “solve” the challenge of UX strategy permanently. However, the right UX approach can lead your business to sustained experience improvement over time.By regularly assessing current conditions and implementing step-by-step solutions, you can streamline site actions, reduce user frustrations, and boost overall engagement to increase total ROI..
